30 Seconds Summary
The Alar Scare: A lesson from history

  • In 1989, the NRDC claimed the chemical Alar, used on apples, could cause cancer, particularly in children.
  • The claim was based on a flawed mathematical model that tested Alar on mice in unrealistic doses.
  • Despite prior research showing Alar was safe for human consumption at normal levels, media coverage, especially by '60 Minutes', sparked a national scare.
  • Mass media attention and celebrity involvement, including Meryl Streep, amplified fears, ignoring opposing academic views.
  • The scare led to a drastic drop in apple sales, costing the industry over $100 million and requiring government intervention to support apple farmers.
  • Alar's manufacturer went bankrupt, products were boycotted, and apples were removed from schools, all before conclusive new testing was done.
  • The incident, known as 'The Alar Scare', highlights the consequences of misinformation and media influence on public perception and industry stability.
WorkoutWiseWorkoutWiseWorkoutWise

Track & Plan Workouts
with Ease

  • Unlimited workout logs
  • Automatic volume tracking
  • Personalized programs
  • RPE support, rest timer, and more!
Download for Free
WorkoutWise Screenshot