30 Seconds Summary
How I built my business

  • Interview with Menno Henselmans focuses on his unique approach to building a fitness business and creating a credible fitness certification program.
  • Menno’s education in economics, psychology, and statistics influenced his evidence-based and scientific approach to fitness training.
  • His PT certification course is designed to cover comprehensive, evidence-based knowledge for serious trainers and fitness professionals, including unique topics like contest prep and sleep optimization.
  • Menno emphasizes the importance of continual learning and updates his courses based on the latest scientific research and feedback from course participants.
  • Practical application and customization are central to his training and certification programs, aiming to meet individual trainee and client needs rather than conforming to standard training programs.
  • Marketing and business acumen are also integral parts of his certification course, preparing trainers not just in fitness coaching but also in effectively running and marketing their business.
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