30 Seconds Summary
The History and Team Behind MacroFactor

  • MacroFactor, a nutrition coach app, aims to provide transparency, hands-on improvement, and comprehensive user guidance.
  • Originally developed from a simple spreadsheet for tracking calories and weight, the app has evolved to offer sophisticated nutrition and calorie target adjustments.
  • The team behind MacroFactor, including Cory Davis, Rebecca Kekelishvili, Eric Trexler, Lyndsey Nuckols, and Greg Nuckols, work collaboratively as partners, leveraging their diverse expertise.
  • MacroFactor differentiates itself by its unique food logging improvements, comprehensive user experience design, and its continuous updates based on community feedback.
  • The app is user-focused, with a commitment to adapting and adding features suggested by its community to enhance functionality and user satisfaction.
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