30 Seconds Summary
Self-Licensing: How Good Behavior Leads To Bad Behavior

  • Self-licensing is a psychological phenomenon where people justify indulging in negative behaviors by pointing to previous good acts, creating a 'balance sheet mentality'.
  • The good behavior often leads to bad behavior, and vice versa, as people strive to maintain a self-perceived equilibrium between their actions.
  • This phenomenon is observed in various domains, including consumer choices, moral decisions, and health behaviors, leading to a 'treadmill effect' where gains are cancelled by losses.
  • Studies have shown that usage of dietary supplements can lead to reduced exercise and dietary self-regulation due to perceived invulnerability, highlighting a self-licensing effect.
  • Self-licensing can also influence eating habits post-exercise, with many justifying cheat meals that potentially negate workout benefits.
  • Mobile fitness applications can trigger self-licensing, particularly diet-tracking ones, by making users overly aware of their behaviors which leads to compensatory actions.
  • The article suggests combating self-licensing by maintaining structured exercise schedules, using diet as a reward within limits, and tracking meals and workouts thoughtfully.

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